As social commerce continues to grow, brands will have to be strategic in deciding which platforms and features to use — and which technology vendors to partner with — in order to drive performance and fulfillment within the channel. A survey conducted by Digiday found that there are a few key factors that will push brands to invest in social commerce to expand their strategies. Respondents said they would invest more in social commerce if a variety of features were made more available, including integrated inventory and order management systems (47%), two-day or less delivery offerings (30%) and one-click checkout (28%).
“A technology-first fulfillment partner is essential to ensuring DTC customers receive products promptly and consistently, no matter the sales channel,”
– Vincent Bradley, CEO and co-founder, Proper Wild
Proper Wild, a brand of energy supplements with a focus on clean and simple ingredients, leans on social media to build awareness and authentic 1:1 engagement. The ability to extend the relationship with engaged audiences through social commerce, offering a seamless fulfillment offering that is consistent across sales channels, is fundamental to ensuring regular repurchase,
a key performance indicator for the brand.
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