Proper Wild is a rapidly growing brand of energy supplements known for its clean and simple ingredients.
The brand boasts a 50% repurchase rate, with an established customer base of health conscious consumers who love the product for its clean ingredients and appealing taste.
As the company launched into brick-and-mortar retail and convenience stores, it partnered with Barstool Sports, marketing across the media company’s platforms to further elevate its brand visibility.
Over the next year, Proper Wild’s order volume surged 303%, reflecting the brand’s rapid growth and expanding market presence.
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| 28% reduced costs per order |
70% coverage for 2-day delivery |
3 optimized, networked fulfillment locations |
Challenge
Proper Wild had already built a multimillion dollar online subscription business, and as its audience expanded, so did its order volume.
As any brand expands into retail, the complexity of its fulfillment operation multiplies. And naturally, as order volume increases, so do shipping costs.
As a scaling, venture-backed brand, operational efficiency is of utmost importance to Proper Wild. At the same time, the brand is committed to providing a quick, seamless delivery experience to its growing base of loyal customers.
Solution
Proper Wild trusts Flowspace to power rapid, reliable fulfillment that drives repurchase.
Leveraging Flowspace’s technology and expertise, the brand fulfills products out of three networked fulfillment centers. By storing and fulfilling products closer to end customers, Proper Wild is able to reduce delivery time and cost.
Flowspace’s transportation management system (TMS) further maximizes efficiency, automatically selecting the most efficient carrier available.
Results
Despite industry-wide increases in parcel rates, Proper Wild experienced a remarkable 28% year-over-year decrease in fulfillment cost per order, highlighting the operational efficiency Flowspace provides.
And, more than 70% of orders are delivered to customers within two days, maintaining delivery expectations in line with the brand’s commitment to an exceptional customer experience.
With Flowspace, Proper Wild has successfully navigated the complexities of retail expansion, while increasing operational efficiency and reducing delivery costs.
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