Omnichannel Fulfillment for E-commerce

Allison Champion
1 min read
August 3, 2021
Modified: March 20, 2023

After COVID-19 disrupted the global supply chain, legacy brands and entrepreneurs alike were forced to ask the question: how do you future-proof logistics and fulfillment against the unknown?

The answer is that digital transformation – while accelerated over the past year – is a concept still evolving and taking on increased importance, and enabling essential omnichannel fulfillment strategies.

Omnichannel fulfillment means customers can purchase orders from any channel on which a brand is selling, and the brand can manage and fulfill those orders, no matter where they come from, with a single point of control.

Omnichannel fulfillment reduces costs, improves transit times, and provides the optimal customer experience by meeting customers where they are. It also drives spend – omnichannel customers spent an average of 4% more on every shopping occasion in store, and 10% more online than single-channel customers, per HBR.

Find out more about how to enable omnichannel fulfillment for your brand in our guide, “Fulfillment 3.0, Digital Transformation for the Omnichannel Brand.” Click here to download!

Written By:

flowspace author Allison Champion

Allison Champion

Allison Champion leads marketing communication at Flowspace, where she works to develop content that addresses the unique challenges facing modern brands in omnichannel eCommerce. She has more than a decade of experience in content development and marketing.