The holidays might not be top of mind yet for most consumers, but brands and retailers know that planning for these make-or-break moments starts early. This year, early means now.
Many major big box retailers, including Best Buy, Target and Walmart, will close their doors to shoppers on Thanksgiving Day, marking a profound change in the Black Friday shopping tradition and reflecting the consumer shift to e-commerce.
With stores closed, Black Friday shoppers will look online to avoid missing out on promotions, which will start earlier in the season than ever without the constraints of in-store merchandising. And this year, there’s more money to be spent than ever before.
Research firm eMarketer forecasts that holiday e-commerce sales will rise 11.3 percent to $206.88 billion, accounting for a record 18.9 percent of the total holiday retail sales, and both Black Friday and Cyber Monday are expected to surpass $10 billion in e-commerce sales.
The time to prepare for the largest and longest peak season ever is now, and Flowspace is here to help. Our guide to the holiday season for DTC e-commerce brands offers insights about the e-commerce customer experience, and strategies, tips, and tricks to prepare for the biggest holiday season ever.
Download the guide now, then get in touch with us to prepare for peak!
Written By:
Allison Champion
Allison Champion leads marketing communication at Flowspace, where she works to develop content that addresses the unique challenges facing modern brands in omnichannel eCommerce. She has more than a decade of experience in content development and marketing.
