Joint pain doesn’t wait—and neither do dog owners.
Pet supplement brand Wuffes knows this all too well. According to GlobeNewswire, over half of U.S. dog owners report that their pets experience some form of joint pain. In fact, mobility, hip, and joint supplements top the list of most purchased pet supplements, with conditions like arthritis and hip dysplasia being especially common among aging dogs and large breeds.
Moreover, veterinarians are routinely recommending supplements, with 36% of dog owners purchasing a joint supplement from 2023 to 2024.
Wuffes alone caters to some 770,000 pets nationwide. And when their customer base began to expand, weak points in their fulfillment process became more and more of a liability.
As Oscar Bueno, Wuffes’ COO, told us, it was apparent that they needed logistics that were just as dependable as their products.
Flowspace, the fulfillment operations platform, entered the picture, becoming Wuffes’ new partner in growth.
“We’re now scaling with confidence. Flowspace gives us the visibility, speed, and flexibility we need to keep up with demand without missing a beat.” — Oscar Bueno, Chief Operating Officer
Scaling Revealed Operational Gaps
Wuffes provides joint and nutritional supplements for our furry friends. With a strong customer base and inspiring mission, growth was inevitable. But when it came time to scale, they found holes in their previous 3PL’s processes.
A significant roadblock was how they handled forecasting. If Wuffes exceeded their forecasted order volume (expected of a scaling company), the 3PL would stop fulfilling their orders for the day, dropping their volume entirely. This not only delayed shipments but also caused Wuffes to miss critical SLAs on marketplaces like Amazon.
As a result, their seller ranking and visibility took a hit, directly impacting customer acquisition and retention.
A lack of cost transparency additionally eroded trust and made identifying inefficiencies difficult. Orders would be shipped from the wrong location, shipping costs would go up, and they had little to no say in how inventory was allocated.
Seasonality also proved to be an issue, with their 3PL prioritizing seasonal merchants in Q4. As a year-round, subscription-based brand, Wuffes suffered further missed SLAs and shipment delays.
Other issues seeped through the cracks, like breakdowns with their Shopify integration and an overall lack of customer support, creating frustration on the backend—and risking customer experience on the frontend.
Flowspace: The Fulfillment Platform Built to Grow
Wuffes approached Flowspace seeking flexibility and transparency.
Understanding they needed a partner that could also scale alongside them–and not just help fulfill order volume—our team delivered a tailored fulfillment solution powered by humans and software.
With Flowspace, Wuffes was able to:
- Seamlessly onboard by configuring custom routing rules that gradually shifted order fulfillment from their previous provider to Flowspace with high-level accuracy
- Streamline communication with warehouses, reducing time spent by as much as 90%
- Maintain inventory within a unified network, with seamless visibility across all nodes
- Expand their 2-node network into a 3-node network as analyzed by our Network Optimization System (NOS)
- Implement smart routing and improve shipping costs and times
- Add new EDI integrations with ease, namely Chewy
- Pays 20% less per order compared to their previous provider
- Maintain full transparency into fulfillment costs
- Enable white-glove kitting service with freight pickup for retail partners
Behind each capability, Flowspace’s award-winning team provided proactive support, helping Wuffes navigate complexity and stay ahead of demands.
Our product team stayed in the loop as well and turned Wuffes’ feedback into real improvements. From our dashboard and freight rules to packing tips and the channel invoicing feature, their input helped shape what came next. Wuffes even joined two of our customer advisory boards, sharing insights and working together as partners to improve their operations.
By removing operational bottlenecks and offering true transparency, Wuffes is now able to focus on growth—not troubleshooting.
“Flowspace actually listens to what we need and builds around it. That’s rare. We’re treated like a partner, not just a support ticket. We’ve even felt confident enough in the experience to recommend Flowspace to others.” – Alexander Lans, SVP of Marketplaces
Results: From Bottlenecks to Breakthroughs
Being able to maintain real-time visibility and improve fulfillment across their network, Wuffes is seeing significant ROI.
- 60% DTC business growth: With faster fulfillment, Wuffes has seen consistent year-over-year growth across its direct-to-consumer channel.
- Scaled from 0 to 10K weekly marketplace orders in 3 months: Better integrations and inventory control helped Wuffes grow on Chewy and Amazon.
- Tens of thousands of pre-assembled orders shipped monthly: Wuffes now fulfills a high volume of pre-built orders for retail partners—a capability they didn’t have with their previous provider.
Thanks to Flowspace’s 99% on-time shipping and 99.9% pick accuracy, Wuffes customers (both human and canine) can also count on fast, accurate delivery every time.
What Other Brands Can Learn From Wuffes
Wuffes recognized the faults that many other companies can’t initially see with technology-first fulfillment providers: They’re inefficient, stagnant, and lack genuine human input to help brands under their banner excel.
They may look and act like a partner, but day-to-day execution reveals internal frustrations and directly impacts customer satisfaction, scalability, and bottom-line performance. Features that appear similar to Flowspace are found to be skin-deep and lacking the level of detail needed to support operations.
With Flowspace, Wuffes unlocked not only better software but a team that responds quickly, takes feedback to heart, and sees the same goal points on the roadmap as Wuffes does: smarter, better order fulfillment.
“Our last provider talked a lot about technology. We used it, and it’s mostly marketing fluff. With Flowspace, the software actually works, the team actually responds, and the execution shows up where it matters the most for us, which is every single day.” — Oscar Bueno, Chief Operating Officer
Ready to Scale Like Wuffes?
Join brands like Wuffes who trust Flowspace to power fast, flexible, and transparent fulfillment. Request a demo to see how we can support your growth.
Written By:
Maria Helena Mikkelsen
Maria is the content marketing specialist at Flowspace, where she drives brand awareness, engagement, and lead generation for omnichannel ecommerce fulfillment. Backed by over 4 years of experience writing and editing for B2B SaaS companies, Maria supports organic marketing efforts and creates content to educate, build trust, and improve the buyer journey.
