Flowspace announced today a new release of its technology that powers brands in direct-to-consumer (DTC) and retail. The OmniFlow Visibility Suite equips brands with the operational capabilities to scale omnichannel availability across customer touchpoints, including DTC storefronts, third-party marketplaces, retail partnerships, and emerging social commerce channels.
As inflation threatens consumer spending and the bullwhip effect set into motion during the 2021 holiday season leaves companies scrambling to accurately balance inventory availability with demand, both digitally native and established brands are seeking paths to profitable, sustainable growth amid increased competition and rising customer acquisition costs.
OmniFlow software provides real-time visibility into inventory, orders, and fulfillment activity for omnichannel brands. Centralizing all order sources in a single dashboard, the software offers brand operators access to the predictive insights and data needed to anticipate consumer and market demands to ensure that end-customers receive their purchases as quickly and efficiently as possible, no matter the order source.
Network Optimization technology determines optimal fulfillment locations for minimal environmental impact. An earlier version of this software earned Flowspace recognition as Sustainability Service of the Year in 2021.
U.S. retail ecommerce sales alone are predicted to top $1 trillion this year, and both digitally native and established brands are scaling omnichannel operations as they seek profitable growth amid increased competition and rising customer acquisition costs, per Business Insider.
Fast-growing brands that have built strong ecommerce businesses, including Reel Paper and LIFEAID, rely on Flowspace software and services to power fulfillment as they expand omnichannel availability to meet consumer demand across third-party marketplaces and major retailers including Target, The Vitamin Shoppe, and Whole Foods.
“Flowspace is our partner in omnichannel growth, and as our products became available in Target stores we were able to incorporate retail fulfillment processes seamlessly, without any hitches,” said Hector Omoigui, senior operations manager, Reel Paper. “Flowspace software makes it easy and efficient to manage orders and inventory for all channels, all in one system, where everyone has the visibility to know what’s going on.”
The OmniFlow Visibility Suite offers integrations and customizable capabilities to support major retail partners, shopping carts, storefronts, and marketplaces, including:
- Retail-compliant EDI capabilities that support wholesale orders and retail dropshipping, built to integrate with any EDI provider.
- Integrations with major third-party marketplaces including Amazon and Walmart, and access to enterprise marketplace platform operators that unlock new sales channels for brands.
- Centralized order and inventory visibility across every DTC storefront and shopping cart.
- Flexible capabilities to support emerging channels including social commerce.
The agility of the Flowspace platform allows brands to maintain the ecommerce customer data and pipeline they’ve worked hard to build, with the ability to seamlessly scale their fulfillment networks to encompass new channels as their needs evolve.
“Omnichannel is essential to growth and profitability for brands of every size, and the OmniFlow Visibility Suite provides brands with the visibility, data, and insight they need to power availability on every channel,” said Ben Eachus, co-founder and CEO, Flowspace. “Flowspace empowers brands with the operational capabilities to sell wherever their customers are shopping.”
Flowspace OmniFlow software is integrated within a network of more than 130 fulfillment locations nationwide, and trusted by more than 500 brands to power fast, affordable, omnichannel fulfillment.
To find out more about Flowspace and how your brand can benefit from its OmniFlow Visibility Suite, get in touch.
Written By:
Ben Eachus
Ben Eachus is co-founder and CEO of Flowspace, the software powering ecommerce fulfillment for brands. Ben was an early employee at The Honest Company, where he led supply chain operations and scaled the company’s distribution and fulfillment network during a period of rapid growth before its IPO. He previously managed fulfillment operations at McMaster Carr, a leading industrial supply distributor specializing in same-day delivery. Ben earned his undergraduate degree from Princeton University and his MBA from UCLA Anderson. He is a native of New Jersey and currently lives in Southern California with his family.
