Getting the Holiday Customer Experience Right

2 min read August 31, 2021

As holiday shopping shifts online, the customer experience takes place on the screen and behind the scenes. Without the in-store experience to rely on, it’s even more important that e-commerce brands nail the digital customer journey, particularly during the high-volume holiday season. 

This means planning for an optimized fulfillment and delivery experience that gets a product to a consumer’s door seamlessly, in the increasingly accelerated time frame shoppers come to expect, with an unboxing experience that inspires delight.

Sell where your customers are shopping

Customers today demand the option to discover and shop for brands across multiple channels. With the proliferation of shopping channels – from DTC sites to marketplaces to social media and messaging apps – shopping habits have spread, and brands need a way to connect all their e-commerce channels without setting up multiple logistics networks. 

Omnichannel fulfillment allows brands to connect all their storefronts and shopping channels with an integrated e-commerce fulfillment system. Smart brands are thinking early about improving or investing more in services like omnichannel fulfillment, expedited delivery, and expanded pickup and last-mile delivery options. 

Optimize inventory allocation

Brands that adopt an omnichannel e-commerce strategy also need multiple, distributed fulfillment locations in order to enable fast, affordable delivery. Network optimization does exactly this. 

The algorithm identifies the optimal fulfillment centers for every brand, and can be customized to emphasize the elements that matter most, from minimized transit times to reduced total shipping costs to identify the best fulfillment locations for a brand.

Kitting and bundling

Kitting and bundling, or the processes behind grouping multiple items together and selling them as one unit – think gift sets, variety packs, or specialized subscription boxes – are excellent tools for merchandising, particularly around the holidays or seasonal events.

Beyond empowering brands to do more with existing inventory by creating new SKUs out of existing product, perhaps the greatest advantage of kitting and bundling is that these services offer the ultimate unboxing experience for customers. As shopping shifts to e-commerce, the customer experience becomes synonymous with packaging and delivery, and smart brands will see an opportunity to provide a premium touchpoint.

How Flowspace can help

The time to prepare for peak holiday season is now, so bands aren’t stuck when the surge hits. Flowspace can help brands set up omnichannel strategies, network optimization, kitting and bundling services and more to ensure peak preparation ahead of the holidays. Get in touch today.