Unpack the potential of social commerce
As customer acquisition costs continue to rise, brands in every category are seeking to optimize advertising investments that make the most out of every dollar, shifting spend to social platforms where shoppers will spend $55 billion this year.
In this new report, Digiday and Flowspace unpack out how advertisers are using social commerce to build the ideal shopping experience, using data and insights to connect and optimize every touchpoint, from ad impression all the way through to transaction and ultimate delivery.
- How to improve audience reach and engagement
- Why shoppable content builds brand loyalty
- The importance of providing a consistent, reliable customer experience
- What partners you need to ensure social commerce success