About
In this episode of Well Delivered, Flowspace CEO Ben Eachus sits down with Katie Horgan, Founder of Bravo CPG, to discuss what scaling brands need to get right before growth creates more complexity than the business can handle.
Katie shares how brands can build stronger ecommerce operations by understanding unit economics, cleaning up SKU-level data, managing margin pressure, and choosing partners that support the realities of growth. The conversation also covers the hidden costs of retail expansion, why automation can't fix broken processes, and how founders can make smarter decisions as they scale.
Key takeaways
- Understand your unit economics before chasing top-line growth
- Margin discipline matters more than revenue
- Clean data and tight processes should come before automation
- SKU complexity quietly drains resources and profitability
- The right partners help you manage exceptions, not just transactions
- Retail expansion adds cost, risk, and operational pressure most brands underestimate
- AI can support operations, but human judgment still drives outcomes
About this guest
Katie Horgan is the Founder of Bravo CPG, where she helps consumer brands strengthen their operations and scale more sustainably. With a background spanning the Marine Corps, fast-growing startups, and consumer brand consulting, Katie brings a practical, operator-led perspective to growth — from unit economics and SKU data to retail readiness and partner strategy.
