About this episode
In this episode, Rebecca Densmore shares how brands can build the operational foundation needed to scale across both DTC and wholesale channels.
She breaks down the role of systems, processes, and cross-functional collaboration in ecommerce operations, and why technology alone isn’t enough without clear business rules and alignment across teams.
The conversation also explores the challenges of expanding into wholesale, and how automation and AI are shaping the future of ecommerce operations.
Key takeaways
- Cross-functional alignment is critical for scalable operations.
- Technology only works with strong processes behind it.
- Wholesale expansion requires operational and cultural shifts.
- Early communication drives better system adoption.
- Automation and AI are improving speed and visibility.
About the guest
Rebecca Densmore is an operations and customer experience leader with 18 years of experience building scalable systems and leading cross-functional teams across supply chain, DTC, and wholesale.
