About this episode
In this episode, Ben Eachus sits down with Casey Plachek, VP of Operations at Hiya, to break down what it takes to build and scale a modern supply chain.
Casey shares how her hands-on experience in production shaped her approach to operations, and why strong systems and vendor relationships are critical as brands grow. The conversation covers the realities of scaling—from managing complexity and expanding internationally to preparing for retail.
They also explore how supply chain is evolving, with automation, better tooling, and shifting consumer expectations reshaping how brands operate.
Key takeaways
- Supply chain requires a mix of analytical thinking, strategy, and execution.
- Hands-on production experience leads to better scaling decisions.
- Strong vendor relationships are essential for operational success.
- International expansion depends on research and regulatory compliance.
- Automation is driving the next wave of supply chain efficiency.
- DTC brands must adapt products and processes for retail requirements.
- Building the right team is critical for successful retail expansion.
- Consumer expectations are shifting toward sustainability, especially with Gen Z.
- Supply chain tools are evolving, with a growing need for better integration.
About the guest
Casey Plachek is the VP of Operations at Hiya, where she leads supply chain and operational strategy for a children's health brand. With a background that spans production, logistics, and systems design, Casey brings a hands-on, analytical approach to scaling operations.
